Shiftpilot is a technology that helps service-based businesses manage turbulence & staffing gaps by matching people with available work, and businesses with available workers. Shiftpilot utilizes proprietary web-based software to help employers find capable—but temporary—employees to cover open shifts. We were tasked with developing the logo & identity for Shiftpilot as well as the consumer-facing pre-launch website. The logo mark’s wing shape is a nod to aviation and the idea of piloting or controlling your work life. The divided bars that the wing consists of nod to the graphical representation of project management and scheduling diagrams. Shiftpilot is expected to launch fully sometime in late 2017.