Rethinking and reinventing the look of a modern dental practice

There is a short list of people who love the dentist. Does it have to be that way? Meet All Smiles, a friendly and approachable dental practice. In a sea of cold, stark, and bland dental practice logos—we designed a happy brand that puts clients at ease.

What We Did

Dr. Beth Hanks set out to start her own dental practice and wanted a welcoming and modern brand to pair with the name she had chosen, All Smiles. We worked with her to articulate a stylized and modern look that sets All Smiles apart from the cold, basic brands that characterize most dental practice identities. Pairing a friendly and legible typeface with a stylistic script typeface, we created a balanced logo mark that feels both trustworthy and friendly. Playing off of the script typeface, and using floss as an inspiration, we brought playful squiggles and line movement into the brand to highlight otherwise unremarkable dental products and give them playfulness and interest. 


  • Logo design
  • Brand identity design
  • Content & social media art direction
  • Brand strategy
All_Smiles_Social_Magic Wand