Igniting yogic practice in a vibrant, welcoming new yoga community
Cincinnati’s former franchisees of Modo Yoga made the tough decision, as a result of the pandemic, to branch off as their own company. The owners came to Edelmade to lead the creative direction for the new studios. The project—a full-suite of creative work, including naming, branding, website design & development and app consulting—led to a very successful launch in an incredibly accelerated timeframe.
What We Did
The Edelmade team first led the Embra team through a brand strategy session. This session gave us the knowledge to formulate a new company name, multiple brand concepts, and a fully developed website and app in only 8 weeks. The result was a bright, welcoming, and inclusive brand, communicating that Embra is a place of light for all who come through the door.