Shaking up the home sale industry with a DIY platform
Homeshake is a Cincinnati-based startup, focused on disrupting the process of buying and selling homes. Their platform creates a way for users to to move away from a realtor-based model, putting the power back in the hands of buyers and sellers, by giving them the knowledge and support to complete the process themselves.
What We Did
Using Homeshake’s existing minimal brand, we refreshed and built out a fully branded ecosystem for the logo to exist within. With an aim to communicate the ease-of-use and modern approach to buying and selling homes, we incorporated a bold yet friendly typeface and color palette, as well as a mixture of photography styles and graphic imagery to illustrate Homeshake’s unique points of differentiation. We then worked with strategist and creative director Josh Gott to reimagine Homeshake’s website and storytelling approach.