Indie beauty (and self-love & acceptance) for all of humankind

Launch Party was created by makeup artist and former New Yorker, Brit Cochran. Launch Party is an indie-beauty retailer, bringing together a variety of values-based brands under one roof. A former graduate of DAAP, Brit understood the value in having a strong aesthetic foundation for her independent beauty shop and hired Edelmade to bring it to fruition.

What We Did

Our goal was to create an identity that would serve to uniquely differentiate Launch Party in a sea of beauty retailers—but also create an identity that works well with the range of brands that Launch Party sells. The final product was a fun, light-hearted, and inclusive brand.


  • Logo design
  • Brand identity design
  • Content & social media art direction
  • Brand strategy
  • Website homepage design