A modern refresh for a neighborhood favorite Cincy burger restaurant
Nation Kitchen & Bar has established itself as a revered food-scene staple over the last near-decade of operation. They are also widely known as a go-to for one of the best burgers in the city. As Nation was venturing into their second location in Cincinnati’s Westwood neighborhood, we worked with their team to differentiate their sister brands, while also modernizing and systematizing the Nation brand as a whole.
What We Did
Nation is an already well-established brand within Cincinnati’s restaurant scene. Leveraging their strong foundation as a jumping off point, we extended and updated the brand—being mindful of how the brand will grow to new locations over time and taking special care in creating nuanced sister brands that can be replicated with ease in the future, without distancing numerous Nation loyalists.
We brought in an extended color palette, new typography, and a suite of fresh graphic elements to modernize and offset the roughed-up, axe-wielding Carrie brand of Nation’s past.