A fresh caramel candy company creating bite-sized doses of happiness

Sunshine Caramels are deliciously unique fresh caramels, meaning they’re made from natural ingredients with no preservatives and additives—just like the old days. We were hooked from the first time these caramels came through the studio door and couldn’t wait to re-imagine this brand.

What We Did

Sunshine Caramel Co’s original logo wasn’t matching owner Cara Carter’s personality and aspirations for the future of the company. With Cara, we created a totally new brand that leaned into the playfulness and fun that is experienced when enjoying a bite of this delicious candy. With a bright, sunny color palette, playful illustrations, and spirited caramel lifestyle photography, we were able to match the look of the brand with the way the product makes you feel when you eat it.

Highlights

  • Logo design
  • Brand identity design
  • Content & social media art direction
  • Brand strategy
  • Website design & development
  • Product photography
  • Packaging design