Giving teachers a new and impactful opportunity for additional income 

Upside is a startup that gives teachers the opportunity to run their own group ACT prep course at their schools. Teachers are vastly undercompensated for what they do, Upside allows them to make a greater impact on their students, while supplementing their income at the same time—everyone wins.

What We Did

From idea inception to launch, we worked in lock-step with founder Rhett Barbour to create Upside. Our concepting came to fruition in a bold but elemental graphic identity, a scholastic color scheme, and crisp photography. Our goal was to both appeal to today’s students and teachers—energizing teachers into action to create a secondary income stream for themselves.


  • Logo design
  • Brand identity design
  • Content & social media art direction
  • Website design & development