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07

Well Beings

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A scalable identity system for a nationally-syndicated PBS series produced by WETA in Washington DC.

  • Visual Identity
  • Digital Content
  • Art Direction
  • Collateral

Well Beings: A Background

The Well Beings campaign was created by WETA (the Washington, DC-based PBS affiliate) and addresses the critical health needs of Americans through broadcast content, original digital content, and impactful local events. The multi-year campaign exists to create awareness and resources for better health for all. Edelmade was tasked with rethinking the existing WellBeings brand within the boundaries of the existing logo and building out the new visual system to be used across a variety of touchpoints.