Studio

Before co-founding Edelmade in 2016, Lauren earned a B.S. in Finance from Virginia Tech and spent a decade in corporate finance and operational leadership roles at General Electric, while simultaneously building a successful wardrobe styling business. The uncommon combination of analytical rigor and creative entrepreneurship continues to shape her approach today. Lauren leads Edelmade's strategy and client partnerships, helping organizations navigate moments of change with clarity and confidence. She has a particular ability to distill complex business challenges into focused strategic direction, ensuring every creative decision is grounded in purpose rather than preference. Known for her decisiveness, thoughtful communication, and ability to connect big-picture vision with practical execution, she helps clients build brands that are as effective as they are meaningful.

Mike earned a B.S. in Marketing from Miami University and built his career across traditional and digital agencies before co-founding Edelmade in 2016. Over the years, he has worked with consumer packaged goods, technology, startup, retail, and hospitality brands, developing expertise that spans brand strategy, creative direction, marketing, and video production. As Edelmade's Creative Director, Mike helps clients uncover what makes them genuinely distinct, then translates those insights into thoughtful visual identities and brand systems. His work is driven by curiosity, careful observation, and the belief that the strongest creative solutions emerge from strategy rather than trends. Whether directing a brand identity, shaping a campaign, or refining the smallest design detail, he brings equal parts imagination and discipline to the work.

A graduate of the University of Cincinnati's DAAP program, Rachel has been part of the Edelmade team since 2019. As an artist, designer, and systems thinker, they approach every project with equal parts creativity and precision, helping transform complex ideas into thoughtful, scalable, and inclusive brand experiences. Rachel has a rare ability to see both the individual details and the larger system they belong to. From identity systems and digital experiences to typography, interaction design, and implementation, they ensure every element works together cohesively. Their meticulous attention to craft, paired with an unwavering commitment to inclusivity, helps create brands that are both beautiful and engaging.

Also a graduate of the University of Cincinnati's DAAP program, Marin joined Edelmade full-time in 2023 after 3 co-op rotations with Edelmade. Her work is rooted in a tactile, hands-on approach that brings richness, texture, and humanity to every project. Whether creating custom illustrations, exploring analog techniques, or developing visual identity systems, Marin brings an artist's eye and a designer's discipline to her work. She has a natural instinct for creating brands that feel expressive, distinctive, and deeply connected to the people behind them, adding warmth and originality through carefully crafted visual details that can't be replicated by templates or trends.

Louie is a service-dog academy flunkie and the director of first impressions at HQ. His skills include keeping watch over the neighborhood, receiving treats from generous UPS drivers and postal workers, being fiercely intuitive and loyal, and doing a spot-on rug impression.