Embra

Project Approach

When we started working with the owners of now-Embra, our clients were owners of a few studios that were a part of a franchise-based, nationally-known yoga brand. In order to survive the pandemic, they concluded that the only option was to branch off and form their own brand. We collaborated with their team of owners to conceptualize and solidify their new brand—naming, branding, and bringing it to life digitally, so that they could focus on the physical realm.