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Image of illustrated brain over top of text that reads donate your brain, repeating

Brain Donor Project

Brain Donor ProjectBrain Donor ProjectBrain Donor ProjectBrain Donor ProjectBrain Donor Project

The BDP is a national non-profit organization that aims to increase the supply of human post-mortem brain tissue donated for scientific research. The BDP serves as the public-awareness and registration arm of the NIH’s NeuroBioBank brain tissue repository for researchers.

  • Holistic Brand Strategy & Design
  • Website Design & Development
  • Marketing Collateral

Project Approach

Before launching in late 2016, the BDP tasked us with creating comprehensive brand positioning, a logo & basic brand identity, website, and various marketing collateral. In 2020, we further developed the visual identity and designed and developed an enhanced website. Our ongoing engagement with the BDP has yielded registration of nearly 12,000 brain tissue donors from all 50 states.

Thanks to the talented creatives at Edelmade, nearly 12,000 generous souls have taken steps to become brain donors when they die. This incredible contribution to solving the mysteries of brain disease is due to Edelmade's expertise in engaging design, development of clear information and focus on user experience. Science owes them. Big time.

Tish Hevel, Founder, BDP