Journal

A running record of what we’re noticing, learning, critiquing, and making—inside and outside the studio. Journal entries from the overlap of branding and business.

What Will Become of the Creative Process?

Reflections on AI, Config 2026’s Keynote, and the future of the creative process.

Growing Without Losing Ourselves

In business, top-line growth is treated as an unquestioned good. To many, it’s the metric that signals how hard you’re working and how successful you are or will be. If your company is doing things right, then you should continuously be building bigger teams, getting bigger clients, and seeing crazy revenue growth. Right? Well, maybe not.

How To Choose Your Clients With Intention

Over the years, we’ve learned to tune into early conversations closely — to listen for a client’s values, ask questions that reveal their priorities, and spot red flags before we ever enter a scoping discussion. This approach saves everyone time and energy. It helps us avoid getting deep into a project where misalignment can turn catastrophic.

The Cost of Care

The system we all operate within makes it incredibly difficult to practice care in a sustainable way. Even the most empathetic, well-intentioned people I know sometimes feel like they have to leave their empathy at the door when running a business. The system demands efficiency, speed, and profit; softness, slowness, and ethics rarely make the metrics. How do you care deeply in a system that isn’t built for care?