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Ghost Baby
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A stylishly sophisticated bar & jazz venue, rattling four levels below ground.
- Visual Identity
- Collateral
Project Approach
When owner and creative visionary, Josh Heuser, approached us to work together, the concept for Ghost Baby was described as the roaring 20's meets the electric 80's. We took Josh's vision and interior design preferences and created a perfectly-paired brand.
More than 150 years ago, before refrigeration, brewing companies used underground lagering tunnels for cooling and aging the beer they produced. In the decades after the tunnels' heyday, those who ventured down the four stories of stairs to the tunnels reported hearing haunting noises—including the cry of a ghostly baby.
The History of Ghost Baby