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Launch Party

Launch PartyLaunch PartyLaunch PartyLaunch PartyLaunch Party

An inclusive and socially-minded indie beauty retailer hoping to change the way people buy their beauty products.

  • Visual Identity
  • Custom Iconography

Project Approach

Brit Cochran, a makeup artist for many top brands and models, aimed to create an inclusive online indie beauty shop, with the emphasis on positivity and good vibes for all who shopped with Launch Party. Brit came to us with her ideas and together we created the visual foundation that got the party started.

Our product selection is tailored to serve our diverse and vibrant community. Everyone of every race, gender identity and age will always be represented and celebrated here. We actively seek and source products from many small businesses led by women of color and LGBTQ founders and will forever revel in the beauty of diversity on and off our store’s shelves.

Launch Party's "Beauty For All" Belief