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Semaphore
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A bold & communicative brand for a video studio creating visually engaging, yet easy-to-understand work.
- Visual Identity
- Website Design & Development
- Collateral
Project Approach
At its core, creating successful video work is about very clear communication. Semaphore is defined as a system of sending messages by holding the arms, two flags or signaling poles in certain positions according to an alphabetic code. We took this concept and ran with it, creating a system for the brand that is based on bold colors, clear typography and clean, minimal flag variations.